7 things to avoid when blogging
Many online business are exploiting the huge potential of blogging as a marketing tool.It has become a very much cherished asset of many businesses due to its massive influence on directing targetted traffic as well as offering free advertising.In order to succeed with a business blog,you need to know some don’ts which can be lethal to your business.
1. Employing the wrong host
Choosing a host can make or break your blog.It is important that you invest some time researching for a good host as there are many poor and unreliable webhosts scrambling for attention with the increasing trend in people turning to the web for promoting their businesses.It is advisable to choose a webhost which offers a wide array of relevant features;have minimal or hardly any downtimes, in other words, are up and running 99.9% of the time and have a good support system.It is a good habit to check client reviews before choosing any particular host.
2. Choosing a wrong domain name
Selecting the right domain name is crucial to your success.Having different extensions of popular websites does not augur well for your site.For instance having a .net or .org version of a known website will tend to sway traffic to that site as many would associate your site with the known one as most people are used to the .com extension. If somebody has already occupied your desired domain you need to modify it a bit in order to keep it unique keeping the vision/ ideology in tact. There are people, who book some common domains and wait for the prospective clients who ask for domains. So, even if you dont find your most wanted domain, you can rummage around to see who the owner of that particular domain name is and it is also possible that the person may be willing to sell you his domain at very premium prices
3. Carelessly written content
A blog helps establish you as an expert in your field therefore having posts with lots of grammatical and typographical errors dampen your image.It is always advisable to go over your blog and check for errors before posting.Posting duplicate content does impact negatively on your reputation as readers tend to lose interest quickly.You have to be original.
4. Poorly updated blog.
Its quite unfortunate but most bloggers infrequently update their blogs and keep their readers in suspense . The smart marketers make a conscious effort to regularly update their site as they know the significance and the impact on web traffic.You might lose your readers for good if you do not invest time in updating your blog.
5. Skipping the research .
Have you wondered why most successful blogs succeed? Authors of these blogs invest time and effort in research to ensure that the information they provide is accurate.If you dont employ due diligence in delivering the right information you may end up embarrassing yourself and losing the hard earned respect in your niche.If you lose your credibility it would be difficult for people to resort to you for their informational needs.
6.Placing too many ads in your blog.
Monetization of blogs is widely accepted but too many affiliate links from ebay,clickbank or any of the other hundreds available project a wrong impression and may be a deterrent.Be circumspect and always bear in mind that blog readers are interested in the content and not a multitude of sale pitches.
7. Broken Links
It is always proper to recheck your links.It is very frustrating for a blog reader to click on a link only to find out it doesn’t work or ends up somewhere not affiliated to the blog in any way.
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